Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Rocket CRM announced today the launch of a partnership designed to provide integrated marketing automation and seamless CRM ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past few years, digital marketing has emerged as one of the most robust forms of ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with ...

Looking for ways to drive revenue for your business? Learn how automating your email campaigns can improve your marketing efforts and increase revenue. Meet today’s digital consumer: Kat. The web, ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...