Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...

As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...

Forrester is highlighting some of the top revenue marketing platforms, including 6sense, HubSpot, Salesforce, Adobe, Demandbase, and more. I spoke with 6sense's Chief Product Officer, Jerome Levadoux, ...

Of course, all purchases are used in the future. But it’s not hard to predict what you’ll want in two years from an accounting system or even sales automation. Marketing is different. Many companies ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here MindMatrix is out, Act-On is in. Last month we unveiled the VentureBeat Marketing Automation index, a straw ...

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing ...

Every business needs a marketing automation system for generating more leads. Nowadays, no business can increase sales or generate leads by implementing work manually and here comes the need for ...

This post is sponsored by Freshworks. 2020 was a mixed bag for marketers. We grew closer to technology, while socially distancing from our near and dear. Businesses, schools and offices have all ...

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very ...

In the heat of a sales cycle, marketing automation vendors tell you all the great news about how their systems will increase conversion rates, improve sales effectiveness, and save time. When used ...