Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

Next Gen SEO & KI-Marketing Schweiz has introduced an artificial intelligence-powered marketing platform designed ...

OMN Next Gen SEO & KI-Marketing Schweiz continues to expand its artificial intelligence-powered marketing platform ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Beyond fostering customer trust, transparency extends its benefits internally, revolutionizing how dealerships operate. By shedding light on marketing processes and strategies within the organization, ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

LONDON, September 09, 2025--(BUSINESS WIRE)--Incubeta, a global leader in digital marketing, today announced the acquisition of RocketSource, a consultancy known for its proprietary frameworks that ...