You've been able to generate sales leads — prospective customers who may want to buy your products or services — and pro ...

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

It's been a bruising twelve months for many mid-sized public software companies as investors retreat fast growing, but money losing tech stocks and take safety in large caps. Vista Equity Partners, a ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Marketing automation firm Marketo is ready to debut its first product with Google since launching their collaboration back in August. The companies announced Monday AudienceAI, a program that combines ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

Shantanu Narayen Chairman, President and CEO of Adobe, at the 2018 Adobe Summit. (Photo by Jeff Bottari/Invision for Adobe/AP Images) Adobe has been selling software to consumer marketing teams for ...