Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

L’Oréal Brazil has created an audio-only guide to cosmetics use for its Maybelline brand. Audio MakeUp is part of L’Oréal’s ongoing diversity drive, Beauty for All, and is designed to help the ...

Durban University of Technology (DUT) human resource management master’s student Sheinna Mungroo recently featured on Maybelline New York’s online marketing campaign for her spring-inspired yellow ...

Adriana Lima stars in a new makeup tutorial/advertisement for Maybelline where she gets glammed up for the holidays. The stunning Brazilian beauty and former Victoria’s Secret Angel is the perfect ...

New York:Cosmetics brand Maybelline New York has appointed American YouTube star Manny Gutierrez as its first male ambassador. Gutierrez, who has drawn more than two million followers to his YouTube ...

As Maybelline celebrates 100 years, LIZ DWYER weighs in on how the once maverick make-up brand has shaped and defined our perceptions of beauty over the last century, and why the products still hold ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Big players in the cosmetics industry are finally beginning to realise that there is a lot of untapped potential in the makeup market for men. Top beauty brand Maybelline has named makeup artist Manny ...