You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

This course is available on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Understanding various research study designs and methods is crucial for postgraduate students aiming to produce high-quality, impactful research. This resource delves into the fundamentals of research ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Introduction The COVID-19 pandemic led to major disruptions in society across many spheres, including healthcare, the economy and social behaviours. While early predictions warned of an increased risk ...