Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

• We encourage you to set up a UET (Universal Event Tracking) tag with Google Tag Manager directly if you haven't done so already, to ensure that these new conversion goals are fully set up and ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

Learn how to implement pay-per-click (PPC) tracking to measure key campaign metrics like clicks and conversions.