Every time I talk to Mixpanel co-founder Suhail Doshi, he likes to update me on how many actions his analytics startup is tracking for its customers every month. (In case you’re wondering: The latest ...

SAN FRANCISCO, May 2, 2023 /CNW/ -- Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers. Today, marketers use ...

Back in December, analytics startup Mixpanel made a splash when its co-founder Suhail Doshi and its investor Marc Andreessen called for an end to “bullshit metrics”. What is and isn’t a vanity metric ...