Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...

Roblox's highly anticipated new immersive Monster High game will bring Mattel's iconic doll franchise to the digital world Roblox is a global platform for creating and experiencing immersive games ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

“Roblox is one of today’s most imaginative platforms, and this collaboration opens new ways for fans to experience Mattel’s brands,” said Ron Friedman, VP of Mattel Future Lab. “We’re starting with ...