Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...

Roblox's highly anticipated new immersive Monster High game will bring Mattel's iconic doll franchise to the digital world Roblox is a global platform for creating and experiencing immersive games ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...

EL SEGUNDO, Calif., October 15, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...