The Share a Coke ad campaign began in Australia in 2011 when the brand sold more than 250 million bottles and cans with names on them across the nation. The campaign spread from country to country ...

The recently ended second quarter was arguably “the toughest and most complex quarter in Coca-Cola history,” in the words of Coca-Cola Co. chairman and CEO James Quincey. Even before the onset ...

[Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola is Welcome,” features handmade Coke logos made by shopkeepers and artists from around the world. The team behind the campaign—led ...

For Coca-Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation ...

Coca-Cola to Debut New Ad Celebrating Unity as Americans Tune in for Big Game Kickoff in Atlanta New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ...

Coca-Cola Australia has launched a campaign to introduce the new recipe for its "No Sugar" variety (farewell Coke Zero). A quick-cut, meme-heavy, 30-second ad frankly asks Aussies to 'Try it first' ...

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda. In the ad, the world's biggest beverage ...

The integrated push, created by Ogilvy & Mather Vietnam, aims to strengthen Coke’s affiliation with the country’s biggest annual festival, just as the drinks giant has done with other cultural ...