Your client, Dave’s BBQ, a local independent restaurant, is interested in determining the effect on sales revenue of certain advertising strategies. Dave has weekly data on advertising dollars spent ...

Excel forecasting is a crucial skill for analysts aiming to boost productivity, cut costs, and enhance customer satisfaction. By harnessing Excel’s powerful forecasting tools, you can generate precise ...

Crane, D. B., and James R. Crotty. "A Two-Stage Forecasting Model: Exponential Smoothing and Multiple Regression." Management Science 13, no. 8 (April 1966).