Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Conversion Doubler testing software is easy to use and available free for online businesses. Salt Lake City, Utah Conversion Doubler is an easy-to-use A/B Split and Multivariate Testing Software using ...

Using Evergage MVT, marketers can compare multiple unique content, design, form and message combinations based on changes to webpage or app sections and identify which options resonate the strongest ...

BOSTON--(BUSINESS WIRE)--SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three years ago, MVT was new to the UK market and ...