For example, two versions of a headline might compete against an existing headline. Multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are multiple ...

Multivariate testing is at its most powerful when multiple elements on the same page are changed in tandem to improve a single conversion goal, be that sign-ups, clicks, form completions or shares.

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. But when analyzing the result of a ...

For example, two versions of a headline might compete against an existing headline. Mobile multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are ...

Maxymiser’s Mark Simpson is to reveal how the company’s multivariate testing system delivered a 13% increase to LOVEFiLM’s online customer conversion figures. Speaking at next week’s Internet World ...

Partner Content At a time when email volume has increased by almost 25 percent year over year, you simply can’t afford to not be testing and determining what will make your customers click.

Web Sites - In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what ...

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, announces that iStockphoto has selecte ...