As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

A new technique called the "generalized gap test" for the detection of multivariate outliers is presented. It is based on the observation that the distribution of the lengths of the edges of minimum ...

In her classic study, Family and Social Network, Bott (1971) argued that the connectedness of a married person's social network was negatively related to his/her marital integration. Using a sample of ...