LONDON: There are numerous reasons why marketers might choose to use influencers, and while the idea of multivariate testing is probably not uppermost in their thoughts this can prove very effective.

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...

Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three years ago, MVT was new to the UK market and ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Internet marketers like to pride themselves on working on "Internet time," where the gap (often traditionally a chasm) between idea and execution is radically closed. Though that pride is well earned ...

Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging ...

Deshpandé, Rohit, and Rajendra K. Srivastava. "Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies." Special Issue on Proceedings of the Second ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...