The NFC Money Transfer Candidate Specification improves the user experience compared to QR codes because it simplifies user operations and enhances security levels. For example: ...

At Sticky, we’ve used NFC to double engagement and transform revenue in leisure and retail environments across 30 countries, with more than a million taps to date. We’ve also enabled businesses to use ...

Apple at WWDC 2017 last month introduced Core NFC, a new iOS 11 framework that enables apps to detect Near Field Communication tags. Similar to Apple Pay, iPhone users are prompted with a "Ready ...

The world is ditching QR codes. James Garner at Sticky explains why. The economic headwinds facing physical space businesses are well understood and Deloitte’s recent Retail Trends 2023 highlights ...

QR codes require user familiarity, a third-party scanning app, and conscious action on the part of the mobile user, all of which provide hurdles to mainstream adoption.

The proportion of mobile subscribers scanning QR codes will peak at just 8% next year before falling to 5% in 2015. Near field communication (NFC) technology is expected to gradually replaces QR ...

According to Towards Packaging consultants, the connected food packaging market is set for a period of rapid expansion. This ...

By combining RFID, NFC and QR — and I apologize for generating such an acronym-intensive sentence — it is trying to deliver the best of all approaches.

QR codes and Microsoft Tags are optical technology. NFC lets a device receive data from a chip embedded in a nearby poster, for example, using close-range radio signals.

For now, marketers should be thinking about two broad categories of intelligent 1:1 marketing triggers: near-field communication (NFC), QR codes and Microsoft Tags.