NPS, as a numerical metric, is essentially meaningless on its own. That said, as a basis for measuring your improvement, there isn’t a single company that doesn’t want to see their score improve over ...

Net promoter score in SaaS measures customer loyalty based on their likelihood to recommend a product or service, scored on a 0 to 10 scale. Net Promoter Score is a widely adopted customer ...

Don’t solely rely on NPS. Although Net Promoter Score is an insightful metric, it should be used in tandem with other feedback benchmarks. Utilize ML and AI. Take advantage of cutting-edge technology ...

Net promoter score (NPS) is a specific metric that assesses how likely it is for your customers to recommend your company or individual products to others. To calculate NPS, subtract the percentage of ...

If there is one question to rule all of marketing, it goes something like this: "On a scale of zero to 10, with 10 being the highest, how likely are you to recommend our company to a friend or ...

THE WOODLANDS, Texas--(BUSINESS WIRE)--Tachus, one of the fastest-growing fiber-to-the-home Internet Service Providers in the Lone Star State, today announced that it has achieved a world-class Net ...

Anything that focuses on customers is heading in the right direction. Jeff Sauro calls the Net Promoter Score (NPS) “a reasonable proxy for historical or current revenue in some industries and ...

Chasing a higher NPS can distract brands from core improvements that would improve loyalty and satisfaction. A single score ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq: NICE) today announced the release of the 19 th annual NICE Satmetrix US Consumer Net Promoter Score® (NPS®) Benchmarks. The annual reports by NICE ...

Ron Carson is the Chief Marketing Officer of Terra Dotta, and Founder of Thirdside.com, a boutique customer intelligence agency. "On a scale of 0–10, how likely would you be to recommend us to a ...

“Net Promoter” sure has its share of detractors these days. But those critiquing the measure are overlooking one of its greatest (if not widely discussed) benefits. Net Promoter Score (NPS for short) ...