Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial metric ...

Editor's Note: This article has been updated on March 4, 2024 to include new data and information. The original content was authored by Dom Nicastro. In a world where every customer's opinion can be ...

The net promoter score, an increasingly popular measure of customer satisfaction, may not be an effective metric the way most organizations use it, according to The Wall Street Journal. The measure is ...

Since its introduction in Harvard Business Review, 16 years ago, the Net Promoter Score, or NPS, has become a foundational business metric. Based on a single question—On a scale of 0 to 10, how likely ...

Anything that focuses on customers is heading in the right direction. Jeff Sauro calls the Net Promoter Score (NPS) “a reasonable proxy for historical or current revenue in some industries and ...

There’s a reason why so many companies rely on Net Promoter Score (NPS) as a customer-experience metric. It’s relatively simple to implement, and the output—an easy-to-understand score—slides ...

NEW YORK--(BUSINESS WIRE)--Capital Rx, the fastest-growing pharmacy benefit manager in the U.S., announced today a year-over-year increase in its Client Net Promoter Score® (NPS®), from 2019 to 2020, ...

“Achieving a Net Promoter Score of 84 is a powerful affirmation of our client-first culture,” said CEO Tom Watson. “We are ...

Community satisfaction is on the rise in Topeka, according to data released by the Greater Topeka Partnership. The partnership shared results Wednesday of the city's Net Promoter Score survey, which ...