Online game platform Roblox has rolled out a new feature called "Moments", a discovery tool that lets users capture, edit and ...

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Through the partnership, Roblox will help WPP to develop new strategies for leveraging the platform as a creative channel, including partnerships with Roblox creators.

Roblox Moments will bring the best community-created clips and highlights from the game straight to your phone, rivaling ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

A new Roblox survey finds that 70% of Gen Z finds that 75% of Gen Z says that they plan on spending money on digital fashion. Luxury brands are already taking an experimental strategy that links ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

Introduce Players to Garfield & Avoid Spoilers: Although Garfield is a household name among adults, seeing him on the big screen was a new experience for many Gen Z and Alpha players.