Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced ...

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the ...

Maybelline New York has launched a brand campaign on Roblox targeting the metaverse platform’s music community. Within its virtual world on Roblox, Maybelline offers virtual makeup looks, mini games, ...