Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced ...

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the ...

NEW YORK — The landmark Broadway musical “Hamilton” has landed on Roblox, turning the innovative stage show into an immersive online environment for a new generation. “'Hamilton' has ...

Maybelline New York has launched a brand campaign on Roblox targeting the metaverse platform’s music community. Within its virtual world on Roblox, Maybelline offers virtual makeup looks, mini games, ...

Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible ...