Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech will ...

The team behind Adopt Me! — one of the most popular games on the Roblox platform — is launching a studio called Uplift Games. Josh Ling, director of business opportunities at Uplift Games, told ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...