Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all-digital ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. "Brands have an incentive to be there because ...