After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

(RTTNews) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform. The virtual world ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Roblox and Nike have partnered to bring a new sports based experience, Nikeland, onto the platform. Nikeland will feature buildings and fields based on Nike's headquarters, including detailed arenas ...

Welcome to Nikeland. Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world ...

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

WASHINGTON COUNTY (dpa-AFX) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform.