Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox. The footwear and apparel brand and retailer designed ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox. AnalogFolk campaign for Nike ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where users ...

Nike Inc on Thursday (Nov 18) revealed a virtual world modelled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". The digital ...

Nov 18 (Reuters) - Nike Inc (NKE.N), opens new tab on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp (RBLX.N), opens new tab, becoming one of the ...