Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...
Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...
Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...
Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...
Plans to launch NIKELAND on Roblox were announced in November 2021. Nike CEO John Donahoe highlighted the success the company has had with NIKELAND in the Roblox game. 9 Out of the Last 10 Summers ...
After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. "Brands have an incentive to be there because ...
Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...
Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox. AnalogFolk campaign for Nike ...
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