note

Nikeの事例から学ぶ、企業のRoblox活用法

※本記事は弊社が運営するPodcast番組「メタバースなう by Urth」の【第26回：Nikeの事例から学ぶ、企業のRoblox活用法】の内容を記事化したものになっております。 海外企業を中心に活用が進んでいるメタバースサービス「Roblox」。 メタバースならではの ...
マイナビニュース

Nikeも"メタバース"にアプローチ、Roblox内に「NIKELAND」オープン

米Nikeは11月18日（現地時間）、オンラインゲーミングプラットフォーム「Roblox」内で「NIKELAND」の提供を開始した。3Dアバターで友達とミニゲームを競い、ショールームでNikeブランドのギアを試したり、自作のミニゲームを作れる。スポーツとゲーム ...
Sportskeeda

Nike joins hands with Roblox to give birth to a virtual world called "Nikeland"

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers. The sports giant has announced ...
Rock Paper Shotgun

Nike start advertising in Roblox with free minigame-o-rama Nikeland

For all the loathsome talk of the metaverse from companies like Facebook and Epic as the future of reality, many facets of the concept already exist in sandboxes like Roblox. The problem with Roblox ...
The Drum

Nike enlists kids to build ‘Airtopia’ in Roblox

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox. AnalogFolk campaign for Nike ...
note

【無料で遊べる】NIKEも参入メタバース ～Roblox「NIKELAND」～

体験してきました。 今回はその感想回です。 概要としてはこんな感じです。 オンラインゲーミングプラットフォームの Roblox内で提供 名前はNIKELAND ゲーム内の空間はNike本社を意識したデザインになっている。サッカーフィールド、バスケットボール ...
Engadget

Nike is building its metaverse inside of 'Roblox'

Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...
The Drum

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...
Retail Bulletin

Nike launches ‘Nikeland’ on Roblox

Sportswear giant Nike has revealed a new virtual world through the online digital platform, Roblox, entitled ‘Nikeland’. The bespoke environment, created by Nike, turns the brand into an immersive 3D ...