Our company sends out quarterly emails to clients. I've sent them as text for the past few years. Many of our competitors send out emails as html, which look *much* nicer. I've made an html ...

Unlike plain text, HTML lets you include sophisticated marketing applications -- integrated into the HTML code -- to track how many recipients open your emails and/or click on the links.

Combine the features and formatting of HTML e-mail with the safety of plain-text messages by designating specific senders as safe.

In Gmail, you can easily send messages using either rich HTML formatting or plain text. Plain-text formats strip formatting, as well as colors and images. Here's how to send plain-text messages ...

How to Display Email in HTML in Outlook 2007. Microsoft Outlook 2007 supports both plain text messages and HTML emails that contain links, formatting and graphics.

Although they have become rare, plain text emails still have a place in your marketing. Learn 5 use cases and 4 design best-practices for plain text emails.

They follow up with tips on turning some or all emails to plain text. If you're generally emailing inside a closed circle with Outlook users, HTML-formatted emails are probably fine.