Technology start-up OpenX launched an online ad marketplace for smaller Web publishers on Thursday designed to be an alternative to offerings from Google, Microsoft, Yahoo and AOL. OpenX Market aims ...

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a leader in creating programmatic advertising marketplaces, today announced that Intermarkets, Inc., a media company, has selected the OpenX Ad Server ...

Hackers have exploited flaws in a popular open-source advertising software to place malicious code on advertisements on several popular Web sites over the past week. The attackers are taking advantage ...

Supply-side platform OpenX is suing Google, alleging that the tech giant engaged in a range of anti-competitive behaviors through its adtech business that ultimately harmed OpenX's business. In the ...

Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. I've posted much here on OpenX and feel that it too, is simply (yet) another that is a 'clone' of the Microsoft, ...

As audiences continue to migrate to mobile, ad-tech companies built to serve traditional display ads are scrambling to adapt. OpenX president John Gentry Credit: Alex J. Berliner/ABImages OpenX, an ad ...

Independent ad server OpenX, a distant second to Google, was built for traditional display ads, but is beefing up efforts for mobile. The firm recently hired four mobile executives and has plans to ...