Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

Last year, Oracle had deals going with a number of different cross-device players, including Drawbridge, pre-Telenor Tapad and Crosswise. In April, Oracle decided to make one of those companies its ...

One of the biggest players in the so-called “marketing cloud” is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform BlueKai in a deal reportedly worth ...

(Reuters) - Oracle Corp said it would buy online data management start-up BlueKai to bolster its marketing platform. BlueKai collects and analyzes online ad data, helping advertisers personalize ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...