Paris Hilton has announced she has built an island in Roblox where she will perform a DJ set on New Year’s Eve. Read More: Looking back on 30 years of ‘Sonic The Hedgehog’ with composer Jun ...

Paris Hilton ’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive ...

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Paris Hilton's Roblox Island is a metaverse of her own right, now available for people to join and visit.