Ben’s is one of two Big Game spots Pepsi Zero Sugar will run during Super Bowl LVII on Feb. 12. The second features Steve Martin, who had some not-so-playful banter with Ben in early teasers.

As Pepsi celebrates its 125th anniversary in 2023, PEOPLE is looking back at supermodel Cindy Crawford's iconic 1992 commercial for the soda brand, which inspired several spin-offs over the years.

The “Zero never tasted so good” campaign, therefore, includes numerous media and in-store marketing activations which are: A national television commercial that will run during the NFL Playoffs, ...

The singer also had a Pepsi advert pulled back in 1989. Madonna has taken a sly dig at Pepsi after the drinks giant drew criticism over an advert starring Kendall Jenner at a staged equality march.

The advert was the subject of a huge online backlash. Pepsi has announced it is pulling an advert starring Kendall Jenner at a staged equality march and apologised for “missing the mark”.

It follows the rapper’s appearance in another Pepsi advert, which aired during the Super Bowl last weekend (February 3). In that ad, Cardi was joined by Steve Carell and Lil Jon.

Pepsi is no stranger to gladiator-themed commercials. In 2004, pop stars Beyoncé, Britney Spears, and Pink starred in a commercial with their rendition We Will Rock You.

Pepsi is taking a swipe at rival Coca-Cola’s Coke Zero with a tongue-in-cheek ad for Pepsi Max, using the strapline “Max Taste, Zero Hype”. The campaign, created by Abbott Mead Vickers.BBDO, launches ...

Blue Daisy Dukes. Pepsi mines USA heartland gold with another classic recording (Doris Troy’s swooning 1963 R&B hit) even if this is a spot plenty of folks happily watched with the sound off.

Missy Elliott, who starred with Katy Perry at the 2015 Super Bowl halftime show, returns to the big game via a new Pepsi commercial with H.E.R. Pepsi Zero Sugar debuted a 30-second teaser on ...