“It’s possible that the mice weren’t seeing them,” admits Shin, “because the technique has involved a relatively small number ...

Neuroscientists at the Ruhr-Universität Bochum (RUB) together with colleagues at the Freiburg University show that this is not strictly the case. Instead, they show that prediction errors can ...

A recent study conducted at the University of Turku in Finland shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most leadership development fails because it discounts perception. While executives perfect ...