Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

The research data on which such a perceptual map is based is mostly collected by asking respondents to associate brands with a list of attributes. Simply put: How do they perceive the brands in terms ...

Opinions expressed by Entrepreneur contributors are their own. There's no such thing as standing still or remaining flat. If you aren't moving your business forward, then you are going to very quickly ...

A brand's positioning is designed to develop a sustainable competitive advantage on product attribute(s) in the consumer's mind. Perceptual maps are commonly used to evaluate a brand's positioning.