Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Abstract: In recent work, we introduced Latent Perceptual Mapping (LPM) [1], a new framework for acoustic modeling suitable for template-like speech recognition. The basic idea is to leverage a ...