Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is personalized marketing so powerful? Because users ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Personalization has become a critical component of successful marketing. You’ve likely heard about its importance repeatedly, yet many marketing leaders still hesitate to embrace it—especially ...

We know by now that change is inevitable. But transformation isn't always seen that way. In other words, technology and society will continue to push change—that's a given. However, transformation ...

One year on my birthday, one of my best friends gave me a really special notebook. A notebook is always a great gift for me, but this one was in my favorite color (red) and had a lyric from one of my ...

Recent technological advancements and the utilization of big data have facilitated widespread personalized investment opportunities in personal finance and investing. Investors now anticipate tailored ...