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To estimate structural equation models, researchers can draw on two main approaches: Covariance-based structural equation modeling (CB-SEM) and partial least squares structural equation modeling ...
Vol. 19, No. 2, Special Issue on the Use of Partial Least Squares (PLS) to Address Marketing Management Topics (SPRING 2011), pp. 139-151 (13 pages) Published By: Taylor & Francis, Ltd. Structural ...
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