Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

The Science and Art of Predictive Analytics Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class ...

1. Analyzing Customer Behavior Patterns Businesses can use predictive analytics to improve the customer experience by analyzing customer behavior patterns. This can help a business anticipate its ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools.

Okay, that's a loaded question, but there are certainly voices out there making the case that cloud computing provides the processing and big data support needed for predictive analytics.

Big data and predictive analytics have immense potential to improve risk stratification, particularly in data-rich fields like oncology. This article reviews the literature published on use cases a ...