Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

Overview Seven leading global analytics companies revolutionizing enterprise data insights.Platforms offering cloud analytics ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...

Smarter marketing requires the incorporation and tight integration of business insights with business intuition. The firms showing greatest success on this front are those that have infused data as ...

The belief that predictive analytics—data mining, statistical modeling, and machine learning—can accurately forecast trends, behavior, and future outcomes based on historical data is a fallacy. Talk ...

Predictive data and advanced data-analytics have been effectively applied in a variety of industries. They are helping to improve the performance of both business processes and individual assets.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...