Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

In today's world running a business without data insights and analytics is akin to running on road blind. CIOs today are using data to measure the success of their business and the productivity of ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

A review of An English Language Primer Focused on Sri Lanka (Especially for Tamil Readers) by Prof. S.R.H. Hoole. It is said that the first lexicographer Samuel Johnson ushered a new orientation to ...

Unaccustomed as I am to getting anything right, I was shocked when, after one caucus and one primary, my choice for Democratic presidential nominee led the pack. Six months ago, I put it in print: I ...

Actually, we didn’t say it. Bill Haefeli, in a way, did, in this recent cartoon, which caused one of our vigilant readers to take us to task thusly: I was surprised ...