Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.

There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Years ago, I owned a company that was a reseller for a software product. As one of the most successful resellers for this particular software company, we often fielded questions from others in the ...