The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

In addition to the release of new targeting capabilities, in late September 2025, AdPlayer.Pro also introduced new SChain ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Although the launch was only announced on Monday, Paramount+ has already been incorporating streaming fixed units into ...

Real-time insights that drive action: PubMatic processes live campaign data twice as fast and delivers insights 60% quicker by leveraging NVIDIA innovation, transforming analytics into a live feedback ...

Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Viamedia, the largest independent ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

LEXINGTON, Ky.—Viamedia has announced a deal with Willow by Cricbuzz, a major provider of live, streaming and on-demand cricket, to provide programmatic ad sales representation. The agreement marks a ...

Roku devices/platforms continue to dominate all competitors in open programmatic advertising in North America with a 48% share in the second quarter, according to Pixalate. Far down in second place is ...