6% of websites with open programmatic ads were flagged as MFA, up from 4% in March 2025 LATAM region had the highest rate of open programmatic ad spend on likely MFA sites (21%), according to Pixalate ...

Everyone in advertising knows that streaming and connected TV are the future of the industry. One only has to look at the recent upfront closings for NBC, Fox, and Disney, with each boasting about ...

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV ...

Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per ...

The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...

LOS ANGELES, July 8, 2025 /PRNewswire/ -- Auto dealerships looking to gain an edge in their local market may want to reconsider how they approach streaming media. A new study from EMG, developed in ...

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them.

New Delhi: CloudTV, has launched a Connected TV (CTV) advertising platform and announced a partnership with Magnite (NASDAQ: MGNI), an advertising company. According to the company, the collaboration ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional ...