Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ -- The ...

Co-Founder and CEO of Go Live Data, Adam Herbert, reveals the secrets of a successful CRM strategy built around segmentation and how you can create one for your business needs If you want a successful ...

Ted Cruz’s presidential effort is working closely with a little-known company owned by one of his biggest donors that uses nontraditional “psychographic” analyses of voters to try to win them over ...