Whenever we discuss psychographic segmentation, there often seems to be a variety of new ‘labels’ to describe these groups, but not enough about how to apply this segmentation system into true ...

The mobile marketing platform CleverTap has announced its entry into the field of psychographic segmentation for segmenting mobile app users. This is claimed to be the industry-first machine learning ...

PepsiCo is trying to make the idea of Lay’s Gourmet even bigger and open it up to a wider set of people ever since its launch, as per Shailja Joshi, Director-Marketing (Potato Chips Category), PepsiCo ...

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are ...

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The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...