Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads ...

Google is sunsetting Universal Analytics next year and will go all in with Google Analytics 4 Google announced this week it will deprecate Universal Analytics on July 1, 2023. That means marketers ...