Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4.

Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.