As influencers strive for ever-higher engagement numbers, the battle between fake followers and fake-follower-detection tools is turning into an arms race.

Instagram is kicking off a clean-up drive to remove bots and fake accounts from its platform, and that may well lead to a drop in your follower count.

Can you spot a real influencer from a fake one? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.

Instagram launched a crackdown on users who inflate their follower counts and engagement metrics using unauthorized third-party apps.