Bajaj Auto has come up with a new and interesting marketing idea. The company has created a TV commercial which people can watch by scanning a QR code. Aired during the India vs South Africa match, ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A popular cryptocurrency exchange aired a very simple advertisement during the Super Bowl, but they didn't anticipate for the surge in web traffic it would create. Coinbase's ad just showed a QR code ...

Dunzo’s QR code commercial during the IPL Finals got back memories of a similar initiative by Coinbase during the Super Bowl. Dunzo executives claim that the initiative helped traffic to the app surge ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...